My mission: I don’t have secrets. Unless you’ve invented something in a lab, if your business is based on secrets it has a shaky foundation. If you can succeed by being open, working hard, and working smart, then you’re in a good position for continued success. With more than 300 weddings under my belt, for the past four years I have been shooting a wedding just over once every five days, even including off-seasons. I’m out there connecting with clients, seeing what works in the market right now, and doing my best to see what’s coming down the road. Whatever the theme or structure of an individual workshop, I will do my best to make sure that photographers leave feeling energized, connected, and more ready than ever to face the tasks ahead of them, however experienced they are (and you can see testimonials from some very experienced photographers here).
Workshops are also about connections. I also learn things every time I do one, and I have been happy to see partnerships and friendships form with and between my attendees. I can’t be in a room without wondering what brought everyone else there, and how we can use our shared interests to make our lives better, and I want you to be able to do the same. So every attendee will have the option of joining a closed Facebook group for continued networking, as well as access to things such as full-resolution files and further explanations of some of the things we got up to.
The winter has been long and cold, but it’s also been an exciting opportunity to learn and grow not just as a photographer, but as a teacher. I expanded my studies of documentary photography, I took on the difficult challenge of hosting my first international workshop, and I reviewed and clarified a lot of the ideas that make me who I am as a photographer and businessman for my recent lecture at WPPI in Las Vegas. Also, I went back to previous workshop attendees and asked them what they liked best, and what could have serve them better.
With all this, I am ready to unveil a new format of workshops that are better than ever. After more than 300 weddings, my head is so full of lessons I’ve learned the hard way that eight hours now seems like an incredibly short time to impart lasting lessons that can help you grow as a photographer and businessperson. So I’ve evolved everything to be even more targeted to differing needs and ways of learning, more packed with information, and with even more extra pre- and post-workshop content to help you take the things you’ve learned and apply it to your lives. I am excited for this next stage, and especially happy to be bringing it back to my home town, New York City.
The next workshop is on April 13 and April 14, at InfocusNYC studio in Brooklyn. The basic goal of the first day is to help you take even better pictures; the basic goal of the second day is to help you make even more money (and be happier with your business while doing so.) The workshop is carefully designed so that people can attend either day and feel like they’ve had a good experience, or attend both days and not feel like half the content is repeated.
On April 13 we will focus on creating good work even in less-than-perfect environments, learning to solve visual problems, see scenes in dynamic ways, quickly use lighting to your advantage, and how to bring everything together in a quick, efficient post-production system. There will also be free-shooting time with the subjects so you can take some of the advanced techniques and apply them in ways that express your own vision. We will work with couples as well as individual models, but most lessons of this day are appropriate for people who like photographing people in any way, whether or not you run a business.
On April 14 we will take you through the complete process of attracting and catering to clients, from guidelines to how to display your work and best use different media and social networks, to initial client e-mails and a full mock client meeting including the sorts of questions that give photographers the most trouble. I will also take you through couples’ shoots to show how to make people comfortable at all times, even when the environment is imperfect (or they are being stared at by a group of workshoppers). We will show you how we work every day behind the scenes to make other people think we are lucky.
The studio has been chosen because it is a fantastic, comfortable spot with great shooting locations nearby, and because it is accessible both by subway and by car, with street parking easily available. Breakfast and lunch will be provided on-site so that we can make the most of our time.
Both days will be 10-6, with breakfast and mingling at 9:30. The cost for Day 1 $600, for Day 2 is $500, and for both days is $1000. Students who attend both days will also be given a quick online portfolio review from a perspective of a client and a photographer.
E-mail firstname.lastname@example.org with the subject “NYC WORKSHOP APRIL 2013″ for more — a $200 deposit will get you on the list. See you there!