As mentioned previously, I’ve switched to a new Web host that should keep everything here running smoothly even at high traffic times. I figured there is no better way to test that than with some photos from my shoot with Instagram Queen Jen Selter — with 335,000 followers on Instagram, countless Tumblrs and reflags and pins and so on and so forth, this should wake the servers up.
Jen caught my attention, and not for the obvious reasons. In the age of the Internet, things that were in some ways private behaviors — being a photographer, or enjoying exercise, for example — have become cults of personality in different ways. Having built a great business over the years that comes with what I call “microcelebrity,” I’ve had a peek behind the curtain of social media stars, and I knew there’s more that goes into it than you think. There are countless scores of attractive women out there whose photo collections have 335 followers, not 335,000. I knew that getting there so fast required a great deal of savvy, and doing a lot of hard work while making it look like you’re just taking things in stride. How fast? We did this shoot a month ago, and she had 100,000 fewer followers at the time!
I was about to share a bunch more, but it turns out we might shoot again soon as part of some secret projects we’re both working on, so I’ll save that for a computer-melting megapost. But I’m happy to show that there’s more than meets the camera phone’s eye when it comes to Jen.
Thanks to my incredibly talented cousin Andrew Sutphen for the hair and makeup.
(Ok, one more … for the servers’ sake. More to come…)