Purpose.

Blog 150116 181959 12mm f13 2811 Edit

I’ve made a lot of changes you cannot see, but it radiates through everything that I do. People ask me “What are your goals for the new year?” But in 2015 and beyond I am trying to tear down my goals and focus on the purpose behind them. I’ve always known the purpose I have for the work I do for my clients — it is so obvious every time I share and document tears of joy, years of relationships balled up into a single shining, gemlike moment.

But why do I share? Why do I teach? Why do we photographers spend so much time talking to other photographers? To get likes? To go viral? To be a virus? If virality mattered we’d have spent the entire last year talking about our new corporate masters, Dollar Shave Club.

I share and show so that I can see as many of these wonderful moments as I can, but also so I can take part in the conversation, so I can say “Give me a spare corner of a golf course, a couple in love, and the ability to find my angle, and this is what I will do.” And it is not what you may have seen, and so I leave something behind … a moment, a way of seeing, a piece of the conversation that I love being a part of.

That is my purpose. It is not the fire that burns but the foundation we build every day we care about what we do.

Camera: Nikon D810
Lens: Sigma 12-24mm f/4.5-5.6 II

Clipping Path, Photoshop Masking and Other Image Manipulation Service - When people ask you What are your goals for the new year ? What you will say

Clipping Path Specialist - When people ask you What are your goals for the new year? What you will say