I’ve started a new thing this month — posting my day-of slideshows publically to my Facebook.
As a branding idea, photographers are told this is quite possibly the worst thing you can do. You’re supposed to show only your best work, carefully culled and processed to the best of your ability! The very last thing you should show your public are a bunch of pictures you picked out from the thumbnails and are straight out-of-camera, or with less than five seconds of editing. What are you, nuts?
Maybe. Oversharing IS a common photographer’s problem. I certainly remember seeing work of photographers I admire when I was just learning the basics and thinking “Oh my God, they’re human!” if they ever put forth something mediocre.
Everyone takes mediocre photos, of course. I think I took a photo of my foot yesterday, just because it was still there.
But I hope I’m on to something. Wedding photography is Different. It emphasizes consistency in a way no other demanding field does — Good Always will beat Brilliant Sometimes. It’s one of the few fields where it actually really matters how good the 100th best photo was you took that day. These things dovetail into day-of slideshows.
Of course, there are lots of benefits. Clients LOVE seeing photos the next day. You get out of the gate before someone else posts really bad photos to their Facebook and everyone assumes you took them. Everyone loves photos of themselves.
Better, though, doing a good day-of slideshow is HARD. Doing wedding photography right is already really, really hard, and day-of slideshows add a few more “reallys.” Hard is good. Do things that are hard, and you’ll never be shown up by the random guest with the professional gear.
Just this year, I’ve had wedding guests that were professional cinematographers, trained by Ansel Adams, photography teachers at major institutions, and all sorts of other intimidating things. If wedding photography really does flourish under a unique set of skills (I think it does), and if you’re a specialist, you should be aiming to do things they cannot. But those things will be the Hard Things.
I’ve been spending my entire life making things unnecessarily hard on myself. Now I think I’ve finally found a use for it.